More Than a White Coat: Open Doors by Showing Up Online

DEW Learning Crew Webinar | November 6, 2026 | 1:00 PM EST
Sponsored by Dental Warranty

You don’t have to go viral to build something meaningful online. You just have to be valuable to the right people.

Dr. Erin Sheffield more than doubled her Instagram following in 90 days — from 11,000 to over 22,000 followers — reaching millions every month without mega-viral videos. More importantly, she turned that audience into an almost sold-out women’s retreat, a high-impact coaching community, international speaking opportunities, and brand partnerships, all while maintaining a full-time oral surgery practice.

In this practical and inspiring DEW Learning Crew session, Dr. Sheffield pulls back the curtain on the system behind it — how to claim authority online before anyone grants it, the content formats that turn followers into real opportunities, and how to keep it to just a few hours a week without letting it take over your evenings.

You’ll walk away knowing how to:

• Build a small, dense following that converts to patients, invitations, and revenue better than a big, vague one
• Claim authority online by showing up consistently and anchoring it to your experience
• Identify the one clear sentence for what you want to be known for — and repeat it everywhere
• Use a simple weekly content system with repeatable formats and batch filming to make visibility sustainable alongside a full practice

Dr. Sheffield will also tackle these real questions:

• I barely have time between patients — where do I start without social media taking over my life?
• What do I post if I don’t want to dance on camera or share my whole personal life?
• How do you handle worrying that colleagues will judge you for being visible online?

Whether you’re just starting to build your online presence or looking to turn an existing following into real opportunities, this session will show you exactly how to do it.

Presenter: Dr. Erin Sheffield | Oral Surgeon, Speaker & Online Visibility Strategist
Sponsored by Dental Warranty

Sponsored by Dental Warranty

Dental Warranty helps dental practices protect their work while giving patients added confidence in their treatment. Their dental warranty program provides coverage for eligible restorative and cosmetic procedures, helping practices strengthen the patient experience, build trust and stand behind the care they provide.

We’re grateful to Dental Warranty for supporting DeW Life Learning Crews and investing in continued education, connection and growth for women in dentistry.