Anne: Well, hi everybody. It is Anne Duffy and welcome to the Just DeW It podcast. I'm so glad you're here today and I've got a special guest. She is a new friend, but like, we're best friends 'cause we seem to be hanging out all the time and it's so much fun. Um, I, I love her energy, her, her, uh, youthfulness and her eagerness to, uh, just bring her wisdom to our industry.
Um, she. Is the outgoing CEO, um, and founder of Dismore Consulting and serves the dental community as a new patient acquisition specialist, born and raised in Long Island, New York. She's no stranger to work in a fast-paced environments In fast-paced. Environments, the desire business growth. While Denine started her career in dentistry as the marketing director of two practices in Manhattan, she found her entrepreneurial calling after two career milestones.
She was thrilled after nearly doubling the number of new patients in one practice. Then she led the marketing initiatives of another practice featured on Inc. 5,000 list of American fastest growing companies. Denine is. Always eager to connect with other dental professionals and organizations. She is just an amazing young woman and we're so happy that she moved to Charlotte, North Carolina, right down the street from me, and she's my new neighbor.
And again, my new bestie. Please help me welcome Deneen Dismore. Welcome Deneen.
Deneen: Hi. I'm just so excited to do this with you. I have been following the podcast, um, ever since I discovered it. It hasn't even been a full year since I've been a due my, my due anniversary. What would you even call that? My due anniversary is coming up this fall.
So to be here on the podcast with you after. Doing so much with you. Even that event that we went to the other day with dense flies, your own academy, it's just been awesome to have to be a do. It's been awesome to be a do and to have such an experience that you create, um, partially in Charlotte, right here in our stomping grounds.
Anne: I know. Isn't it funny, and we're all over the United States, but for some reason, you know, you decided to go from Manhattan to the west coast. Was it San Francisco?
Deneen: I was in Portland, Oregon. Yeah. Okay. I went from New York to Portland, Oregon, and then I was in the southern part of North Carolina where my mother is.
She retired from New York to Wilmington, and then Wilmington was a little too slow for me, so I decided to move up to Charlotte and it's been amazing. This is my first summer here, though, so we'll see. It's a little hot. This, it's gonna be
Anne: a little hot this week. But yes, Charlotte is just, you know, for all of you out there that are listening, um, we ended up here about almost 30 years ago and, um, we put roots down as soon as we got here.
We're like, we're never leaving this place. It's so, so neat. We're close to the beach. We're close to the mountains. The everything's pretty. I mean, you know, it just fits, it fits in really well with the dues rather, doesn't it?
Deneen: It does, and it fits in really well with me and my family. I've lived in so many different places.
I've had, you know, an experience in Massachusetts when I was in school in Boston, and then I lived in Pennsylvania, in the Philadelphia area for a little while. I've lived in Vancouver, Washington, so I'm like just one of those like nomad travelers. But now that I have my son, my little toddler, we've got set, you know.
You know, have some roots somewhere. So Charlotte is tick all my boxes. I'm so happy to be in Charlotte
Anne: so far. And you're close to Wilmington, so that's pretty cool. I mean, as it was, three hour drive or whatever.
Deneen: Yes.
Anne: But I wanna talk about your experience because I love the idea that you, in fact, we were just talking before the podcast all about how when you got here, you were still trying to figure out exactly what your target.
Avatar was gonna be where, what real lane did you wanna be in? What specifically did you want to do in your business? So tell us a little bit about how you decided to focus on, which I love this new patient acquisition as an entrepreneur in your own business and starting out.
Deneen: Well, as the marketing director of a dental practice, you have to be.
If not highly skilled, incredibly knowledgeable, about so many different areas, right? So there's many avenues where you can succeed, whether that be the analytical side of things, you know, exploring the data and seeing how you can serve. Your patients, your staff, and, and with those hard numbers, those statistics, then there's social media.
You can do content marketing, branding, you know, what kind of vibe are we going for? Aesthetically as an office, all the way down to, okay, well what are we giving to our new patients when they walk through the door with a welcome bag? So I love so many different areas of marketing, but as I always say, if you're speaking to everyone you're speaking to, no one.
So while I do have all these skill sets, I'm like, okay. Number one, what am I good at? But also what makes me happy? And for me, growing a practice and really getting them to not only thrive as a business, but thrive in the right direction, doing the things, um, that, especially a new associate, they wanna go into a certain vein.
I loved growing a practice in that direction where I feel like we were attracting the right patients. They stayed with us because they loved us. And so new patient acquisition is just something that naturally fell into my lap. And I've been running with it, especially in this endeavor, this venture, um, and haven't looked back.
It's been really rewarding.
Anne: Oh my God, I love it. I, I'll tell you why I like it on so many different levels, because what you just said about bringing an associate in and so, and, and also having, having being, and you have to be grounded in your culture, right? So you bring a new associate in, that kind changes it up a little bit.
And, um, the practice I just retired from, just brought in a new associate, and I hope he's listening. I'm gonna send this podcast to him because he is looking for his own. His own style so that the patients, um, you know, love the, the senior doc, but he's coming in and how does he make his own brand that is authentic and actually fits in with the, the brand and the culture of the office so that you can build his clientele.
Because ultimately, if you're a senior doc, that's what you want. You want that new associate to come in and hit the ground running, building up his own, uh, patient face. And his own brand. And so often they don't even know that no one's even asked them anything about like, uh, what do you want your brand to be?
Do you see that in Right? I would agree.
Deneen: I do. So whether it's a new associate coming in, or if you're a practice that's looking to acquire another office, another establishment, right? Blending cultures is so important. Everybody does have to be on the same page. But yes, I, I do believe that dentists can be kind of underserved in this area when it comes to business.
Um, dentists aren't given a lot of coursework. Um, I was at one event and I believe the average courses that dentists get on business. Which is so many things, including branding, right? I think it's one course. Yeah. And I don't even know how many credits that course is. So when you're approaching somebody who of course wants to make their mark, they wanna grow, they want to really, um, refine their skills and treat and help as many people as possible.
How do you do that? Right? How do you do that? So I've done a lot of handholding when it comes to, um, new associates really looking to expand, um, and, and to really establish their, their roots in this practice that they've committed to. Right? A lot of dentists become in very committed because. They're just excited to work.
And when you find a home as a dentist, you find a group that can take you in and you're excited to work with them. Um, it, it can be even more rewarding when you're actually doing the work that you love. And so being able to really find, tune and really hunker down on who your target audience is all while complimenting the, the culture that's already existing is.
Crucial. It's critical. Yeah. It really, and I help people do that. Yeah.
Anne: Yeah. So you help people do that. I mean, that, that is critical. And also, I, I think with your experience, I mean, my gosh, you, you know, uh, in your bio it was like, oh, you know, you grew a prac, you doubled a, uh, p practices patient, new patient, uh, uh, load, I guess, if you will, and.
They don't know how to even start on that. That seems so big. But I would say that you need someone like you to hold their hand and like give them baby steps. Give them, uh, action steps so that they can do to like even get involved in the community and, and make it. Be a strategic move. I mean, we want him to be authentic.
I mean, most, you know, the, the one particular gentleman I'm thinking about, he's just a great guy and he loves dentistry. He has great hand skills and, but where does he start? I.
Deneen: Right. That's a big question a lot of the times. So take, take the first practice that I worked at, for instance, it was in soho in Manhattan.
And Manhattan is a very saturated market. Um, soho, that particular neighborhood is not known for healthcare. Um, New York is, you know, you can have anything anywhere, right? No bets are off. You can have a deli right next to a dentist, that's fine. Um, but. Soho is known for their retail. Oh, soho is known for the history and the culture and even in that particular neighborhood, the way that you do your signage as a way to, um, make sure that you are not violating any building standards.
You have to be very particular about how you can do that. You can't just throw up a side in that particular area. So some people might not even know that you as a business exist. If you don't have a strategic way of marketing and branding yourself in a way that is appropriate for the neighborhood. So when I had this dental practice, they didn't have anybody that was designated or dedicated to marketing at all.
Um, so that was not so much a mistake, number one, it was an area that they knew they wanted to grow in, but. They couldn't pull a hygienist, they couldn't pull a dental assistant, they couldn't pull an associate to focus on this either because they didn't have a skillset or because they didn't have the desire to do that.
So really having somebody to walk and guide these clinical professionals into making their mark and branding themselves is something that I highly, highly, highly recommend. Um, and, and then there's, yes, there's strategies that you do have to. Number one, we already talked about it, is you have to really define your audience, who you're talking to.
Because again, if you're talking to everyone, you're talking to no one. So you can't just speak to everybody from age 12 to age 65. There are family practices, but who are you as an associate known for? Who are you speaking to and how can you attract that person to you? And then also with visibility, that's another thing.
There's a lot of, um, associates, sometimes they're not featured on their website just yet. They don't have somebody to write their bio, which can honestly just be. Something that's curated from a resume. Um, they, they're not, they don't have a Google listing that's claimed for them as an individual and ties with the practice.
Sometimes, um, they, they, an associate's hired, but if you're participating with an insurance provider, just making a clear decision. Distinction of who your providers are in your office that accept this particular insurance. There's just low visibility. Your social media. I mean, I can go on and on for days.
This is what I'm passionate about. An man, I can really see it coming out. I'm, I'm,
Anne: I'm just, I'm like tracking with you too. I'm like, yes, yes, yes. Yeah. Um, that's interesting. Card
Deneen: or, yeah, even business cards. Assuming that business cards are your thing, your code. Being visible digitally, um, on just having a way to not only be visible, but a simple, easy way to get people to connect with you is something that is missed on a lot of people.
If I can't see you, if I can't find you, then I can't go to you unless somebody happens to say something when I'm inside the office.
Anne: Yeah, I mean, that makes so much sense. And it, the, the real, um. Priceless piece here to me is start sooner than later. Um, I will tell you that I looked at this website recently because I forget why I was on it.
This was this week. He was not on there, he was not on the website. I was on the website. I was on the website and I retired in 2020. Okay. So, uh, and we're in 2022. Um. You know, and then again, like I, how many times have we branded, or I'm just meaning decorating? We buy a sofa, for instance. I mean, maybe I'm digressing, but we're women on here.
You buy a sofa, you have it delivered, and it's way too big for the room you delivered for. But if I would've used a decorator that knows how to measure or knows, knows the size of my room and all that, then I would've saved myself. A lot of money and a lot of angst for like having to live with this thing for like at least 10 years because I don't redecorate very often and I'm not gonna send it back.
My point about that Deneen is that you're an expert. You have proven it by your experience and what you have done. You're certainly passionate about it, right? So you know your stuff and you know, you, you read everything you can about it and you, and you talk to everybody that you know in the industry to help you with that.
And. You are going to set them on. They will save so much money working with you to get the right signage, the right branding, the right cards, the right look on the website, the Google thing, all of those things. Like, like again, sooner than later, right. Outta the shoot. It makes so much sense.
Deneen: Right, right. A lot of the times you don't know what you don't know.
Yeah, right. And so there's a lot of professionals who look at marketing as another in. Yeah, expense as opposed to an investment. You can have a good return on your investment if you're very strategic and mindful about the ways that you invest your time, money, and resources. And so a lot of the times, um, there's service providers out there, or there's people who are DDIY dentists, right?
It's not a term that I, that I like to use, but they're trying to do it themselves because. Perhaps they are familiar with social media, perhaps. Yes. They know how to put up a simple website. Well, they might get
Anne: lucky,
Deneen: right? Right, right. But when it comes time to, especially to elevate and to be to, you've, now you've established yourself as a proven writer with solid clinical skills, but nobody knows who you are because you did your website by yourself, so you're.
You're, you're not coming up on the Google thing very often, or, or perhaps you know, what used to work for you when you were a smaller entity and you didn't have as many patients or as many staff members. That's not a sustainable system anymore. Now that you've grown as an office, you kind of outgrow yourself.
And so really being mindful of investing in professionals that can really elevate your practice is. Advice in any professional. It doesn't matter if it's marketing or not. I am passionate about marketing. I'm rooted as a marketing strategist in what I do. But yeah, there's professionals out there that can really help you save a lot of time, a lot of money and time, especially something that we can't get back.
You know, nobody's gonna remember you for spending 10 hours on your website to get all you know. One page done.
Anne: Exactly. That's, you know, that or that, I mean, you think about they get one business class and they probably didn't even talk about branding on that. Right. So, you know, those are the things that, you know, let's lean into someone that, that lives and breathes it all day long and can do these things, uh, in a short period of time.
And the other thing I'm thinking, you know, sooner than later, great. But there's never. A bad time to start. You know, there's never, you know, the, today's a day, tomorrow's a day or whatever. You make your decision. Okay, so I'm gonna start doing it differently.
Deneen: Exactly. You can update your LinkedIn profile, you can, um, you can put together a resume so that, or put together a quick little, um, just like a little bi biography, a little something so that.
When you walk into an office, worst case scenario, if you got a headshot, you have a quick little mini description about you, what you do, and a couple of fun facts, and you have a LinkedIn profile so that if people are looking for you, at least they can find you on some kind of a online platform and know where you work and, and, yeah.
Facebook pages, the sky's the limit.
Anne: There's so many things. I mean, boy, you know, I, I can't wait to give out your information for all those that are listening to us today. Um, we're gonna to put this on Dental Entrepreneur. I mean, this is, this is really great for our, uh, dental entrepreneur, um, audience as well, because they've got the innovators, they've got people that are deli delivering new equipment, new ideas, and how do you launch it?
I mean, you, you really, what comes first, the, the branding and the marketing? Or the product, right? I mean, so that all kind of comes together, but if you're gonna make a launch, you need to have it branded properly. And there's something about somebody reading a bio and. Um, knowing that, and, and it's gonna click with you, right?
I mean, we, I, I, I, the boring bio is, and those, those were always my bios boring. I went to, oh, it it's so common. Yeah. It's everywhere. And it's like, oh, snore. Let me go to sleep on this because I don't really care. All that, like every organization that you belong to. What's happening now in your life and someone like you, I've, I've seen you take over, um, wording and verbiage.
I, I mean, you are a little bossy. I'm not gonna say, but that's a do for you. I said, and I, and bossy in the nicest sense of the word. 'cause I know I'm bossy so I can, I, you know, the one bossy lady can talk and. To another bossy lady because we're leaders and we know what works, right? But I've seen you take over and all of you may have seen, uh, Dene take over my social media at the Hinman this year, and it was like amazing.
And I mean, I didn't even know what she was. I believe my
Deneen: words was, and. Give me your phone. Exactly. And that, that's you so polite and so New York of me. Gimme your phone.
Anne: And, and Anne, you're so sweet. Okay. I'm so happy to give you my phone. I'm like, here, take it, please. But there again, that's so funny because that that does sound like a bossy little, uh, a bossy do.
Doesn't, I shouldn't say that, but it's just so funny because, but, but I saw your fingers go on that thing and you're like, that's. That's right. This amazing social media day and all the engagement and the insights like sword, everybody. So just remember, this is why we use professionals and why we use somebody that really knows what they're doing and is passionate about and wants to, and your whole goal, what's, what is your goal for somebody when you start with them?
What's, what's the goal? New patients. Of course, my
Deneen: goal, my goal for, for anybody that I'm working with is to be an industry leader, is to really define, define and help them develop not only who they are as a people, but who they are individually as a brand. And I think that gets lost a lot on clinical professionals and it's, this is not any insult to them at all whatsoever, because there are a lot of responsibilities then.
Being fun and funny when you have a patient in your chair, right, you have to keep the lights on. There's continuing education that must be minded. There's technology. Um, you have to be a solid clinical professional. Your skills have to be there. So when it comes to things like branding, it could get lost because of the responsibilities that it takes to be a successful business person who is a clinical professional, right?
But. People don't come to you because you're a dentist. People come to you because they like you, because they've bought into your brand, because they've bought into who you are, how you represent yourself, and how not only you as a clinical professional makes them feel and has to offer them, but the rest of your team is also a reflection of that as well.
And so a lot of the times, you know, you have these clinical professionals that say, that get lost in the science and the statistics and the data, and it's like, no, but you're a human. And the person's coming back to you because they like you. They have a relationship with you, and their goal is not to just find the best deal when it comes to their teeth.
Are you kidding me? Their smiles, their comfort. They're buying into the dentist. The trust. The trust also,
Anne: right? Trusting. Yes.
Deneen: The absolute, not only, yes, the trust of you and your team. And so walking, walking them through the process where it's like, no, no, no. You're not just an owner. You're not just a dentist.
Those are capes that we put on, right? Those are, those are identities that, that we, that we wear. But no, no, no. You are a person that I enjoy, that I trust. That I know is going to, you know, what is it? What is it saying under promise and over deliver. Mm. Yeah. Um, and that's why they keep on coming back. So that relationship and those personal and emotional connections are really, I.
What, what I drive home so that yes, they can establish themselves as an industry leader, um, and as an authority in whatever market that they're serving regardless of their specialty.
Anne: That sounds so much bigger than just, you know, getting patients in though, doesn't it? I mean, I, I, I dare say that. I would say dentist.
Want to be an industry leader in their own town, a profit in your own town, and also in the industry. I mean, who, you know, it's, it's, it's so important. And yet that's a missing piece a lot of times in their mind because they get so focused on, you know, what they're doing, dayday in that little teeny space, right?
But it's so much bigger than that, and it gives them so much more happiness and fulfillment in their, in their careers. Especially because you've said this a lot, you're a person. But you have to be authentic. And so you have to first, you know, I, I, I know you, you get down to the deep soul of that person, find their authentic self, and then build from there.
And everybody's got a little bit of a, uh, a secret sauce. And that's your job, I guess, to pull that out.
Deneen: Yes. To identify what their superpower is. And then, and then grow based on their strengths and who they are. And do it from, with a place with integrity. Do it with integrity.
Anne: Yeah.
Deneen: Yeah.
Anne: Yeah. Mm-hmm. Boy, that is, that is, that is, that's just sweet.
That's, that's just, that's awesome. Well, gimme Parisian on the podcast. Okay. I know. Well, no wonder you're so excited about it. I mean, I, I, you know, I just love it and I mean, I guess when you start in with them, there are other, they ask you to do all sorts of things beside, besides helping acquire new patients because you're good at all that, and I guess that.
Branding, but what else do they ask you to do when, when they start working with you, or what else do you like to do with them?
Deneen: Yeah, so every practice is unique and a lot of the times it really just comes down to what the dentists value. And so a lot of the times the dentists value, they understand that they need a website, but they understand that their website's there, but it's not to their liking.
So I don't necessarily build the website, but I point them in the right direction of who can help them with. Coming up on Google or top search engines faster. Um, other times they say, okay, you know, we're, we're a cohesive office, but we're, we don't look like a cohesive office. Sometimes they, they, as a brand look.
Kind of hodgepodge. They, you know, and so then I can point them in the right direction when it comes to being cohesive as a group and being professional. Especially when it comes to things like case acceptance and, and treatment presentation. If you don't look like a million bucks and you're asking somebody to invest in you at a higher price point, right?
Yes. Just helping them to refine that, um, is something that I'm asked. But, you know, I'll, I'll kind of dip into this. My favorite things to do is to work on company culture or business culture. Uh, sometimes I go in and dentistry's a bleeding heart. Profession, right? So a lot of times people are passionate and there are varying personalities, and so a lot of the times I have to teach them positive reinforcement.
I have to teach them how to give others benefit of the doubt, whether it is a patient or a coworker, and to really do a lot of handholding and walking them through, okay, how are we going to. Handle all these influx of new patients with grace, but how do we speak to each other and how do we support this investment that our practice owner has gotten us into?
So I really come in and it's a team effort, right? If not everybody's on the same page and has a thorough understanding of not only what we're doing, but why it's important. It can really throttle your marketing efforts, so
Anne: No kidding. Yeah. What if you get a hundred new patients the first week you do your amazing, amazing marketing thing and you don't know how to handle it, and they, they come once, but they don't stay That's right.
For the, the next visit. Right. I mean, so it does have to. Start at one point and then carry through. And, and the other thing that you say it so sweetly is because it's, it's not like you're gonna redo everything. It's a little tweak. No little tweak here, a little tweak there. And everybody has the capacity to, um, we can all have the capacity to find more grace with, with, with ourselves, right?
So,
Deneen: right. That's, it's the two millimeter differences that make all the difference. So whether that's how you present yourself as a team versus how you interact with a colleague of yours. It's something that I love doing. And then the ultimate goal, as I said, if you're an industry leader, that means that you have a solid team that's supporting you.
So hiring professionals that can support that, especially on the marketing side of things, is something that I love to do. Like just handpick a professional that can support the efforts because at the. As an industry leader, you need a mini demean in your office. Yes. Oh, did you hear that? It's not something that I'm gonna do, but you know, just helping them to really embrace and hire not only a marketing professional, if that's something that they need, but or to really do some training with, with somebody who's going to be taking over these marketing initiatives.
Once I've stepped away and said, okay, now it's time for you to soar, and then we just get exponentially better based on what we have, like our machine that we have in place.
Anne: Yes. That's, that's, that's, that's very comforting too, because, you know, and then they can call on you when they, they need another little tweak or another two millimeter, two millimeters of, of a shift.
Right? I mean, that's, that's, that's right. That's a, if you need
Deneen: a mastery class or a mastery section session, um, a fractional CMO, that's a, that's a term that I. Bumped into recently, and it's not because I'm not unfamiliar with the term, but I've never really branded myself as a fractional CMO by the way, a fractional CMO is a fractional chief marketing officer.
Yeah. And that, what that person does is they literally come in for a fraction of time as like a full-time team member, and they do the hard things. They, you have one problem that really needs addressing, and they need a specialist to come in and address that in a short period of time. To maximize their investment.
That's something that, yeah, the mastery version of my program and my system is something that, yeah.
Anne: So is that the top thing you would recommend to a dentist who is struggling to get off the ground? To get the new patients in the door. What is the, what is the top thing? I guess that that's, that's a broader, that's a big dive in, but I mean, I like that idea because it does, yeah.
Give them something to like, okay, that's when you're taking your business seriously. Right. They have a business, let's take it seriously. Right. Let's not just keep piddling around and like hope somebody's gonna walk through the door. Let's be strategic about it and, and use a mind like yours. Right?
Deneen: Right.
I don't believe in guessing that is absolutely not. A lot of the times the marketing is a creative thing. Mm-hmm. And creatives kind of get pegged as people who are not analytical. That is the exact opposite. I do. I don't go with the vibe or go with the feelings. I go with the hard numbers and I go with an analysis.
So. To answer your question, if there was something that I would recommend, it would be number one. I've, I've said this before, so I guess this is a two for one, you have to know who you're talking to and speak to them often. Speak to them consistently and, and speak to them with a place of authority. You know, if you don't have the confidence, fake it till you make it, because that's attractive.
That's what's going to bring people to you. You're talking to this one person from a place of confidence, and you're doing it regularly and offering them some value as you do it right. Second thing is once you've defined who you are and what you're going to do, it's to master one thing at a time. You eventually will have a marketing program.
You eventually will have a portfolio where your brand is cohesive and you have your online listings, your advertisings, your customer relationship management software going, but. If you are not mastering one thing at a time, it's so easy for nothing to be succeeding. Mm. So you have all these investments all over the place, but n we don't know what's going on.
We're not really analyzing. We think it's kind of working, but, uh, what's good, what's not? No, no, no, no, no. One thing at a time. I found that if I can find what the root of the issue is and say, okay, we're going to attack this area first, that. Amazingly, other areas start to improve because it's a trickle down effect, right?
And there's other areas that can benefit residually from you mastering that one area at a time. It doesn't matter if it's social media, it doesn't matter if it's branding, your customer relationship management, the logistics within your office, the systems that you have to make sure that patients not only know how to find you, but keep coming back to you master one area at a time.
Anne: Oh, I love that. That's not that strategic. Um, if you're, if you're hearing this, it's, well, no pain, no gains. You gotta start. Right. But also, that's right. But one step in front of the other, it's like, it's, it's a little like baby steps, but you end up getting to be a run, and then it's easy, then it's fun, and then it just, it's just, it just is.
It's, it's you all the way, authenticity all the way inside out and all around and that's, that's really what you want to live a. To actually to build, um, in your practice so that when you are finished with your practice, you can look back and say, well, wasn't that fabulous? Wasn't that fabulous? And then gift it and, and, and, and lead it, lead, um, the next generation to come in and, and carry on what you've built.
I, I love that because it's kind of like it flows all the way through and it, it means something. It means more than just Right. Gonna work. I love
Deneen: that you said that too. Yeah. Like, and honestly, high achievers don't. They forget to celebrate.
Anne: Yeah. And
Deneen: so when you say, Hmm, look at that, we did that. That's another thing that's missed in company culture a lot.
You've mastered something, you went to the conference, you are now bringing back something to your patients. Celebrate that. Tell people about that, you know, and do, do it not only by yourself, right? Because high tears, we could be so hard on ourselves. Um, there can be some perfectionist tendencies. There can be.
Just so many things that you wanna accomplish all while being a family member, right? Because we have life outside of what we do for a living, but celebrating, it's something that I'm working on myself. But if, if there's, if I did have anything that I'd wanna leave, it's just like, you know, yes we can. Yes, we did, and now we're gonna do it again from a place of strength.
'cause now we know more than we did the day before, the week before, the year before.
Anne: Oh yeah. Wow. You're beautiful. I love that. I, oh, thank you for joining me today, Denine. I'm gonna take that. I'm, I'm gonna, actually, I'm gonna celebrate this weekend a little bit. I don't know what it's gonna be yet, but I'm, I'm not finished with the day yet, and I'm going to find something to that.
I, well, I'm celebrating this because this was really, really fun having you on. I learned a lot today, and I know that our listeners are learning a lot from you as well. So, Denine, tell us how. People can get in touch with you. I would love them to, uh, reach out. I mean, again, she's in the Duke community also, like, you know, check her out, uh, in our, on our, um, Instagram takeover that she did and then, and some of the articles that she's writing for us.
Um, how can, how can everybody get in touch with you, dine?
Deneen: Well, the easiest way, because my name phonetically speaking, it could be a little hard, but, um, dental Marketing Consultant is my Instagram handle. My name is Ine Dismore. My website name is my name, deneen dismore.com, and then my email is consulting at deneen dismore com.
If you have a, if you're listening to this podcast, I'm sure spelling and. I wanna give you some options.
Anne: Yeah. We'll have the link in the bio. Yeah. But it's, it's, it's good to hear it out loud. And, um, I'm so proud of you. You're really, you've really zeroed in on, on, um, on being your authentic self and knowing what you want and now you're going after it.
So, um, you know, kudos to you and Deneen like everybody else that's listening here. Keep doing you. Thanks for joining me today.
Deneen: Thank you, Anne, for having me.
