Hello everyone. It's Anne Duffy and welcome to the Just DeW It podcast. I am so happy that you are with me today and I'm so happy to have such a dear friend of mine and one of our advisory board members on this call with me today. But before I get started with her, I'm gonna tell you a little bit about her.
Anne: She is the Chief marketing officer strategist, coach Baker stylist Cancer Slayer philanthropist, Mrs. Kristie Boltz. Christie Boltz empowers dental teams to turn marketing into a practice wide culture. She creates smart strategy that improves ROI and coaches teams to execute without overwhelm. Dentists often report better patients and stronger team engagement.
Her mission to make everyone she meets a better version of themselves. After hearing Kristie, you'll feel on fire and ready to set the world on fire too. Please help me welcome Kristie Boltz. Hi, Kristie. I'm so happy that you could,do this podcast. You all. I met Christie Boltz at least 20 years ago.
It was one of my very first speaking gigs, and I had to give her a, thumb drive. I didn't even know what a thumb drive was back then. And she helped me and kept me calm and ran the room. She was the keynote speaker of this, big, mergers acquisitions company. And I'll just never forget her charisma.
And then lo and behold, she just showed up as a do. And here we are. She's leading. So much with our organization and inspires so many women. if you haven't been on a coffee chat, get on that. 'cause Christie's usually on our oh, I shouldn't say coffee chat. It's the do connecton Wednesday mornings at nine 30 Eastern standard time.
Christie, thank you for everything that you do for us and beyond. you came to do, but you're not clinical. You are an amazing marketing guru and you work as a fractional CMO for dental practices, which a lot of people are saying.
Kristie: What does that really mean, and how did you find your niche in dentistry? It.And before I answer that, let's just pause for a minute because you have created a space where good dues, find good dues. Yeah. And so, even though, when we met those many, many years ago, this formal. Thing that you've created now didn't exist.
you and I were always in rooms finding other good dues, They've always been there. And it's just so nice that when we get together at the retreat in November, so many of them show up in the same room or on a Duke Connect call or on a, do meetup they've always been there.
Anne: Yeah.
Kristie: It's kinda like when you go on vacation and finally there's no lights and you can see all the stars in the sky and you think, where have they been? You're like, They were always there,
Anne: Oh, you kinda had
Kristie: to get away to see 'em.
Anne: Yeah. and a place to gather to see them and the light that they shine.
I know. And you know what? a sky filled with many stars. Is absolutely spectacular, right? Just like it is when you see a room full of women that,love each other and support each other and, talk really well about them when they're not in the room. I think that's the key, right? Thank you, Christie.
I couldn't have done it without you. You came in from the very beginning and I think you saw something here. it not only, I thinkbuilds your business, but most importantly it builds us all as,people, as moms and truly sisters in dentistry, Which is really cool. So thank you for that. Yeah.
Kristie: I found my way to dentistry in a nonclinical way, like you said.
Anne: How'd you get here from the beginning? forget those questions I've got here. These are really good, but I know, how did you get here?
You know,
Kristie: I was an adjunct math professor at Cal State Sacramento, and I thought I wanted to be an educator. my mom was a teacher and my dad had a ton of experience in sales and when I was a kid, I thought I wanted to be, a cop. I thought I wanted to be a, detective and then I wanted to be an FBI agent, and then I kind of figured out that that probably goes,gonna work with my life.
And so I was like, oh, I'll be a teacher like my mom. And so I love numbers. Everybody who knows me, there's no surprise there. Right? Yeah. I'm a numbers geek and I thought I wanted to be a teacher and I was teaching, you know, at the university and I kind of figured out that the politics of teaching were not for me.
Now. You know, 25 years later, I say there's politics everywhere and I probably just didn't know that. But I had a, side gig where I was a waitress at a high end restaurant, and this couple would come in all the time and they said, you know, if you ever get tired of teaching, you should come work for us.
And I was like. What do you do? nobody was bringing their phone to dinner at this time. Okay. Yeah. They were bringing like the Wall Street Journal and stacks of periodicals and dental economics and, you know, they would read this and they said, oh, you know, we are an accounting and consulting firm for dentists.
And I was like, no, thanks. You know, I'm good.
Anne: Yeah, that sounds very boring.
Kristie: Okay, keep going. they had an internship that kind of opened up and I was like, well, maybe I should try it. And so. I tried it and I had a phenomenal mentor, a retired dentist who still to this day I kind of revere, who taught me the language of dentistry.
How that could work with numbers. And so I went to work for that consulting and accounting firm for a couple of years, and then I went to work for the American Dental Association. And then in 2008, a great year to start a company. I started my dental CMO. And at the time, just like you said, nobody nobody was doing fractional stuff.
Anne: Nobody, now it's
Kristie: very sexy. It's like, oh yeah, we got chief hygiene officers and chief operations people. since 2008, so yeah, this is my 17th year of providing fractional marketing services to dentists and their teams. And now I teach that, marketing is a team sport.
Anne: mm-hmm.
Kristie: And so it's teaching, it's justteaching a different group of people.
Anne: you know, what I love about it is that you are, geeky with the numbers because so often in marketing firms, we've talked about this, I've seen it at conferences, is that they're spending a lot of money on marketing, but they really don't know what their ROI is.
And I know that you loveto present the data. Come on, this is what's happening. And they can really see that. ROI in real time, which is,just brilliant. And then the other thing is you were the, first fractional, CEO. In dentistry because fractional anything really never came about or was not a,popular phrase that I ever heard until at least a couple years ago.
So you've been around 17 years doing this for dental practices. Not only dental practices, y'all, but, you know, Christie, you're helping so many women, like a lot of the women in the,Duke community are. going out into their own business and I mean, you have really helped everybody on the do connect.
And if you're watching this and you've been on the Do Connect, you know that we all have this little bracelet that, I'm not sure who sent those out, but what would Christie Boltz do? And so we know that you, are just so generous with your, information, but it comes from.
A lifelong love of marketing in dentistry. And also you've mentored so many, so I guess that's what happens. you've passed the torch, you've been mentored well, and you are mentoring well, and that's a beautiful thing.
Kristie: Thank you. I have a long list of mentors and I have been mentored well and marketing principles.
You know, we like to look at marketing and go, there's always something new. There's always some shiny penny that people are stopping to pick up. There's always something that somebody hears about at a conference or a new tool, and, you know, the.sexy thing right now is how is marketing, affected by ai?
You know, how can AI help
Anne: me mm-hmm.
Kristie: Market my practice? And one of the fundamental principles that I go back to with every client, with every team member, with every dueperson, anybody who has a business and is trying to market it, is that there are only two forms. Marketing currency and one we talk about a lot.
You know, dentists are like, I can't believe that, this SEO proposal is this and Google wants this and Facebook wants this. It seems like everybody, for 2 99 a month, they can solve my problem. And I've got 72 subscriptions for 2 99 a month.
Anne: Yeah.
Kristie: But I can make more money. I can save money.
I can borrow money, and I track the return on investment to the penny in today's economy time. Is a much more powerful currency because I cannot save it. I cannot, borrow it from other people. I can't say, Hey, these four hours on Tuesday, I'm gonna save until Thursday. And so when we think about our marketing efforts as entrepreneurs, when we think about our marketing efforts in C-suites, in large dental service organizations, or when we think about marketing in small private practice, or a solo entrepreneur, you know, a hygienist who's.
Stepping out to her new consulting business. And you're coming off of RDH under one roof. And you all of those opportunities really come back to how much time, how much money, and what's the return I expect on each. And I think entrepreneurs and dentists and teams get frustrated when they don't get the return they want from both.
But I get more frustrated when I invest a tremendous amount of time in some kind of marketing strategy and the time doesn't pay off 'cause I never get that time back.
Anne: That's interesting because the realization is that my time seems to be free.
And when you're saying time is so valuable, it's a, it is a mindset shift that my time is worth something. And so. What do you think is the best way to market then, right now? I mean, 'cause there's so many people, so many voices out there, so many ideas and everything like that.
And so if you're saying time is so valuable, how can you take your time and turn it into a great marketing, machine?
Kristie: Well, the first step is you have to be honest with how much time you have. And so many of us early in our careers have more time than money. That's our perception. Yeah. And I mentioned that mentor I had, and in the early 1980s, you know, a lot of people listening here were not alive in the early 1980s, but in the early 1980s, you know, marketing was illegal for dent.
Yeah.
And he. Just so smart, right? Dresses up as a tooth fairy and goes out to schools and gives presentations because here's an investment of his time that can make an impact on his community. And so for some of us, early in our career, it's like, well, I don't have that much money, but I do have time, right?
But you gotta be real honest with your time investment. Over time, which is anybody can do something once.
Anne: Yeah. Right.
Kristie: The name of the game with marketing success is also frequency. So I have a,young startup doctor that I'm working with, and he's struggling with frequency. 'cause when he's not busy, he's like, oh, I'll go out to the community and do things.
But when he's busy, he's not thinking about that. Mm-hmm. And the funny thing is, I'm seeing that on a large scale. You see that in multi-location, multi-specialty group practices, it's like, oh, we're so busy, we don't have time So I'll write a check and then not worry as much about the check. And again, we're somewhat spoiled in our profession.
Like we can get away with that for a while. But the clients and people that I work with are getting better and better at really being honest with their time and money.
Anne: Well, you know, somebody said this on a,or a do connect was consistency over commitment. Consistency's the key.
And you know what else I've heard before is focus is also the new time. So if you take focus and time and make that time. A focused, result or looking for thatresult, that's what you need. And that's just what you said. It says you've gotta be consistent. it's not just throwing things against the wall and then hoping something, you know, like 20 things against the wall, right?
I guess that's what you're saying. Like, new shiny thing. Well, let's try this, let's try that. and then also the authenticity. I know one thing about you is you're, Christie, Boltz through and through.there's no doubt that you are living an authentic life.
And that must, go into your coaching with the dental practice. Like I'm thinking of you, like how when you start, it would be, be yourselves. Do what you like, but do it well and do it often.
Kristie: Right. great marketing is not copying someone else's business plan, vision, mission, goals. I can't market you if you are a non-authentic version of yourself.
Mm-hmm. And so there are some times where you get clarity because people are like, oh, well, my whole marketing plan is based on what I'm seeing this person do.
Anne: Yeah.
Kristie: Number one, your perception is never the reality. You don't know their budget, you don't know their time commitments, There's a misconception that there's a brand persona you have at work and a brand persona, kind of at home, and I just don't buy into that now. There are some people that I am not their cup of tea, and I get that, but early in my career there were some very well recognized people on the dental stage that I, revered and then they got off stage and they were not.
The same person. Mm-hmm. And I was just determined to not be that. And I think a lot of our do sisters have seen that in organizations. Mm-hmm. Or have struggled, because your definition of success has to be written by you.
Anne: And that's the easy way to do it. I mean, it's, the fun way to do it.
the other thing that you mentioned early on was the team sport of this. And a lot of times they feel like, okay, give this to one person and that's how it's gonna be. But I mean, what are some things that you do to gather the team to rally around the program that you're presenting?
Because just lands flat. if it's not a team effort, in everything in the office, and that's why DeW, when we start, it's every career path. I don't care what you do, because I believe in thesterilization person in the office. It'sjust as important as the dentist. When you think of how they treat the patients and they bring in the clients and they have the smile and the warmth.
Everybody's important. So how do you wrap the owner leader's head around, bringing the team in.
Kristie: our good friend Katherine Iel reminds us that discovery trumps delivery. And so early on in my career, I would show up and I would say, this is your ideal marketing plan and here's how we're gonna execute it.
And I, showed up with 172 slides and away we go. And I have activator as my number one Clifton strength. So I was there to activate people, right? Like, let's go. And that doesn't always work. Yeah. Right. And so for me, in conversations with leaders and key team members, I wanna help them see better patient, better practice.
Mm. But that starts with better, me, better team, better patient, better practice. And for a lot of people I remember a team meeting less than two years ago that I kind of felt like, you know, somebody hit me in the head and I asked everybody to close their eyes and we were having this discussion about being better and the practice being better.
And I asked everybody to raise their hand if, when they were young. Someone in their life, a parent, a teacher, a mentor, a friend had taught them that there was a better version of themself out there. Mm-hmm.I grew up with parents that way. and I grew up with mentors and guides and, a whole circle of influence that said, if you wanna be better, you can be.
And this was a room of, all women. It's an all female team, and, there were two people who raised their hands. Which means 18 people did not figure out that there was a better version of themself available until they were adults, and for many of them in that room, I think the first people who ever believed in them in that way were those two owner doctors.
Anne: Wow.
Kristie: And so when you get people to discover, oh, we actually can attract a better patient. We can function as a team, and marketing is something that kind of gets thrown at people like, Hey Ann, so happy you're here as a hygienist and doing these 200 other things. We'd like you to add these five more things.
It's like, I don't have time for that. Right? We don't hire people with marketing as part of your. Position DNA, And when it is, it doesn't have to be this big labor intensive thing. It's a daily practice. It's a weekly practice. It's small things done consistently, like we said with focus, right?
Marketing is no different. It's not like some odd things. Well, everything else has this set of rules, but marketing has it. It doesn't work like that.
Anne: No.
Kristie: And so getting people to discover that they can be better, they can attract a better patient, there is a better version of themself, there is a better version of their practice.
doesn't mean that their practice sucks right now. Mm-hmm. It just means there's a better version.
Anne: And a lot of times it's just a little tweak. and they don't realize you know, I mean, I just,walked into a,dermatology offtoday to make an appointment. And I mean, I didn't get one smile, I just got a card handed to me.
I was like, whoa. And you know, when you think about those things, it's a tweak. They just have to like, kind of look like they're enjoying their day and,they're happy that you're standing there making an appointment. I mean, there's those little teeny things and there's so many little tweaks that.
you don't see when you're in it, You have to have somebody from the outside to likekind of look and see how we can help you. And then,how fun is it when you start to get better and you feel better and youfeel like you're doing a better job in your career and you look back on your career and you think that was really great.
I got better every day. And I love the owners of the owners are listening. I mean.God, bring in Christie, pour into your team. You know, these are things that are so important for these young people, you know, and people that have been around for a long time to really have had a,great career for them.
they feel like they've accomplished something bigger than themselves. And you can do that as a team. And speaking of teams and challenges and things like that, I knew about this before I even met you through DE was the Challenged Athletes Foundation and you are one of their, biggest supporters.
You talk about that, you were so eloquent at the,last retreat with Your keynote wrapping us up. I'll never forget that you are one of the most profound speakers I've ever seen speak and bringing a lot of what you know from this organization. I wanna,know and I want you to talk to us about how you got involved, what it's about, and how we can all do something better with our time and our talents.
Kristie: Challenge Athletes Foundation is near and dear to my heart. I grew up with parents who were active and we were active and as a young college student, I was 19 years old when my dad was 44 and had triple bypass surgery, and I think the doctor was kind of trying to scare him straight and was like, you need to go home and get healthy.
And so he did. You know, he went home and, you know, hugged his little cardiac pillow and,got his old bike out from college out of the garage and kind of started riding around the block. And that grew into this. Huge love of cycling and my mom has always been athletic. She's always been fit, you know, a runner and a swimmer.
And, when she grew up, there were not the athletic opportunities for women that there are today.
Anne: Yeah.
Kristie: So between these two parents, you know, I took one of my student loans and promptly went to the bike shop and bought a bike, which is not something I would recommend. Okay. That's not what our student loan funds are available for.
Yeah.
Anne: You did that without telling your mom and dad probably. Okay. I like that. And then showed
Kristie: up and was like, Hey dad, I wanna, you know, ride a bike with you. And so sports and what I will call recreational sport, like being physically active has always been a big part of my life. And so I decided I was gonna do an Ironman before I was 30.
And lemme tell you, I did not train for the marathon at all. And so I, did the Ironman and my parents came and walked the whole marathon with me and I barely finished.
And so. was like I probably need to train and, do some more work. And so, you know, a couple years goes by and my mom and my sisters and I were in San Francisco for the Nike Women's Marathon and the previous year, you know, NBC broadcast, the Iron Man on tv. Now the Ironman in Hawaii is the Ironman World Championship guys.
There's like a lot of different Ironmans all over the country, all over the world. But the one in Hawaii now, they alternate between Hawaii and. France, I think. But it was a big deal and I would always watch it on tv. And there was a woman who had a prosthetic leg, and in an Ironman you miss the cutoff.
You don't get to go to the next sport. Like you've gotta be out of the swim at a certain time. You've gotta be off the bike after your 112 miles. And this woman, Sarah Reten, pedaling with one leg who I'd never seen ever in my life. Now we all take for granted that the Paralympics are covered, like the Olympics.
Yeah. But I hadnever seen this. And, you know, this is 2008. And so sure enough, you know, she misses the cutoff and I'm screaming at the television I cannot, like, come on, she has one leg, like, let her go. And so that, following year, my mom and my sisters and I are in San Francisco, and she runs by us, like we're standing still.
Anne: Wow.
Kristie: And she had a shirt on that said CAF. So I went home and I looked that up and I found out that there was this organization called the Challenge Athletes Foundation that provided adaptive sports equipment to challenge athletes people born with physical, limitations. People who had come back from conflict in Iraq and Afghanistan, you know, missing legs and arms and all kinds of things.
And I just thought that was the greatest thing ever because for me, sport is such a part of who I am. It makes me better.
And. I just do not wanna live in a world where a 10-year-old can't go play soccer with his friends because a prosthetic leg costs $20,000 and his parents can't afford it.
the world we live in now is amazing because we have come so far
In prosthetics. And we have come so far in inclusion for people with physical disabilities. But at that time, this is 2010, I signed up for this bike ride that they had from San Francisco to San Diego, and I thought, oh, this is gonna be a bucket list thing.
I'm gonna ride my bike. I'm gonna learn all about this. And it changed my life, changed the way I thought about hard. Changed the way I thought about what inclusion really was, changed the way I thought about sport. And I am on a mission to raise a million dollars for CAF in my life, and I'm more than halfway there.
Thanks to a lot of people who are listening right now, thanks to people like you, thanks to $5 cupcakes in the back of my trunk on Tuesday nights. The principle about marketing and the principle about philanthropy are the same. And they are, philanthropy does not require wealth. It requires willingness.
And so when we give of ourselves, and the first time I did this ride, you had to raise $10,000 and I thought there is no way I don't know anybody who's gonna give me more than $5 and how it's grown in the last 15 years. all of us. The quest to be a better version of ourself, have room to give of our time, treasure, and talents.
And there was a point in my life where I did not have the ability to be philanthropic financially the way that I am now. But that's a muscle that was developed when I was a child. I mean, I was raised that way. And so when we think about the currency thing, When we think about the time and money that we all have, and what an honor to be the director of philanthropy for do and to be coming to the retreat saying, listen guys, all of us have something to give.
$5, $10 or an hour of your time in service of someone else because that's what makes the world go round. I would love to be able to tell you that it's the Bill Gates and the Bezos and the big fat checks, but my experience in raising money for the last 15 years. The people who I think will give a ton, don't give anything, and the people who I don't think have two nickels to rub together end up writing checks for hundreds and thousands of dollars and time.
Right. Showing up and I'm going, this person has six kids and all this stuff going on, and they, here they are, you know, out here volunteering at the running clinic. I love that if you wait until you have enough to give, you will never give.
Anne: I
Kristie: get fired up about this.
Anne: Oh, I know. I love it.
I'm,so happy to be able to share that because it's also set in the example for our children, our friends, our neighbors, all of those things. And to be able to do that. it's actually free in a sense to be able to show up. in so many different ways, and as you know, and it can attest.
Much comes back to what you give, no matter what it is, if it's your time, your treasure, or your talent.
Kristie: And one of the principles of DO is that where much is given, much is expected. Yeah.Yeah. And you and I started this conversation talking about the wonderful mentors and so much has been given to so many of us.
Yeah. How can we not?
Anne: Yeah. How could we not? you know, and we have to look for those opportunities though. We have to look for those and they are right in front of us. this is one of our, nonprofits that we love to support. And we're doing Dress for Success this year at the retreat.
So everyone's bringing in a,an outfit that's in your closet that you haven't worn that somebody else might be able to wear on an interview or for their first day of work. bringing in dry cleaned. We've got this whole thing set up for that. we're also gonna do some applications.
So if you have a nonprofit that's near and dear to your heart, let us know about that or if you have a service, Christie, that you want to give, and there's so many of the dudes that do have, consulting services or, gifts that we don't have that they could offer, to raise money for, the nonprofit, the philanthropy that the dos want to provide under your leadership.
Oh, golly. What advice would you give someone who wants to use their professional platform to support personal passion and cause
Kristie: you know, I think they're one and the same.
I wouldn't have said this 20 years ago because I think I was listening to the voices that said, you know, this is your professional self, and, For me, that doesn't work. I am who I am. If you visit my dental cmo.com under the, about Christie, there's my professional bio and my, you know, very formal picture. But then there's a whole blurb on cycling in CAF and there's a whole blurb on baking it forward and. there probably should be a blurb in there about cancer.
I probably need to update my own website.
Anne: It's amazing to be on a podcast and finally realize that, you know, it's like, okay, I love it. Yeah.
Kristie: you know, and I get that my combination of strengths, shows up like that. I think that for a lot of our dues, they're reluctant to share with the world who they really are for fear that will be rejected.
And I would tell you that the whole version of you, your. Professional goals, your personal life, the dreams that you have, the causes that you're passionate about, the love that you have for your family or your faith, that all of that is you. And if you're not showing up with all of that, then are you really being the best version of yourself?
Anne: Mm. and you speak about that now I can just see the passion that you have to make everybody in the world feel better about themselves that is your message. I think, for them to feel better about themselves, to be a better version. That was your keynote.
wrapping up here, Christie. Give us a little bit more about that and how somebody that's listening today has hope in the fact they get like, oh, this is as good as it gets. No, it's not until the day you, Hit heaven, on this earth. Right? And then we'll get up there and I'll be praying for everybody.
But I mean, say a little bit more wrap up about, being a better version of ourselves.
Kristie: First of all, for those who are listening, who are like the women that were in that dental team meeting that day, who've never heard from anyone, that there is a better version of you, I wanna encourage you to say yes.
regardless of my circumstances, regardless of the amount of money in my bank account, regardless of the fact that I just got out of a terrible divorce or that I feel likewhatever, there is a better version of you. And the second thing I would say would be from that keynote, because you know, it's easy for me as a cyclist to think about better, like riding a bike.
And in that keynote we talked about the fact that a better version of you is about balancing what you do. Who you're with. And for some of us we're so diligently focused on all the work. We talked about that being the back wheel of the bike, like the pedaling and pedaling and pedaling and pedaling and, there is a time for that.
The work will not do itself. You actually have to pedal or the bike falls over. And a better version of you takes work. I'm doing this right again in October. I did not train in the winter like I have in winter's past, and I am having to do more work now. It's just the laws.
It's just how it works. But the other part of that bike is who you're with. Who you're with is the community part and those are the handlebars. Because as hard as you are pedaling, you actually have to steer bike. That's right. Okay. those of you who are not, enamored with cycling like I am, can really just think about the last time you were on a beach cruiser, the last time you were out with your kids riding their bikes.
And they have to do both. They have to pedal and they have to steer. And the what that you do. Is just as important as the who that you're with. So if you don't feel like you have a mentor right now we can find one. Or if you are in the wrong circle, get out of it. Okay. Stop sitting there going, why aren't these people supporting me?
Find people who are gonna support you. They're not gonna kick you out of the club going, Hey listen, you're really not doing much. you're gonna have to be the one to find. And what a beautiful way to wrap up as we think about Dew, because in the community of Dew, are people young and old, black and white.
Anne: Hygienists and doctors and entrepreneurs and assistants and everybody in between who will make you a better version of yourself. Yeah.But you have to show up. And show up as you so we can welcome who you are. Oh my gosh. Thank you Christie. That's, such a do mantra that we have is, with the living your strengths. we will help you find out that you have strengths 'cause we all do. And that your gifts may not be mine, but your gifts are wonderful and God made you to be a beacon for others.
That we're all in this together to make the world a better place and to be a better us. So thank you so much, Christie, for being with me on this podcast. you've done so much for all of us, I'm celebrating you today. how do people find you?
Because they're gonna wanna find you they need some marketing. If they need some information about, CAF if they, just need to find, path to go on and a connection that we can make for them. How do we find you? Christie? Boltz
Kristie: easiest way. My dental CMO, chief Marketing Officer, my dental cmo.com.
There's a place to learn more. There's a place to schedule a conversation. There's a place to read and learn. There's something there for everybody. And thank you for making me a better version of me.
Anne: Well, ditto. All right. You make me a better person as well. I'm gonna go out and be better all afternoon.
I'm gonna, stay focused on this today, Christie, and I thank you for your time. I love you with all my heart and everybody that's listening. Don't forget, our retreat is November 13th through 15th in Charlotte, North Carolina. Got, seats open for you. We welcome you with open arms. So please check us out on Do Life, go to the events we can't wait to see you in November.
Send a friend the notice, bring your friends because as Christie's opened up good dos, find good dos. The most important thing, and I think it wraps up and really epitomizes what we talked about today, is to keep doing you. Thank you all. Join us next time and we'll see you on the road, Christie, take care.
Bye bye.
